Self-publishing, self promotion and self-employment are sometimes too much about about the self--the small self to be precise. This is one of the challenges that come with naming a business after your personal name and creating a brand around yourself (see, there's that word again). I've never been big on shining the spotlight on myself in this way. I don't like having my picture taken, for example. However, I've kind of defaulted into it and now, as I have many times in the past, I'm questioning the validity, value and sustainability of this business model.
A couple of years ago when I was teaching a business development class to budding entrepreneurs, I outed myself and said that my service model business was, in fact, not really a business at all, but rather a glorified form of self-employment, because if I take time off, I don't get paid. I cautioned them that without either employees or passive income from products, my service model (getting paid by the hour or by the project) was not a wise or sustainable way to do business.
At the beginning of the year, I decided to create a cousin to my old service model by putting the majority of service online AND adding products to the mix. This is a great idea on paper, but unfortunately, I missed on a couple of extremely important facets. One of the issues that I really needed to change was having to run the business by myself. Sure, I've gotten awesome help along the way creating my brand, my website, blog and my e-book, but getting help isn't the same as working with a team of talented people committed to the same vision and building the business together. I've been working solo for so long, it's my norm and shifting from that would be a major leap, but it's something I REALLY want to do now. The other issue that comes from this idea of working with a tribe is creating a business that doesn't have my name on it. I want to be part of something bigger than just me and my talents and skills, something that pulls the talents and skills together of a core group of people who all want the same thing: the freedom to do what we love!
So, with that said, in the coming months, I'm going to be defining this vision further and then putting the call out to people to see who might like to join me. Just the thought of not having to carry the weight of a business all on my shoulders gives me a feeling of relief and it inspires me to expand out of the small self world I've been operating in and expand out to the bigger picture of the Higher Self and the Highest Good.
I see this year's adventures and business building as a beautiful stepping stone that will take me to this larger, more tribal, community-based conscious business model. I have SO many creative projects in the wings that want to be birthed and I would love to bring them forth into a new context that is nurtured and held together by the dreams of several creative, visionary souls.
In the meantime, I've been enjoying hiking in the mountains here in Western North Carolina and all the photos for today's post were taken near Pisgah Mountain.
There will be more about my developing business project in the weeks to come! I'd love to hear from any of you who are searching and resonate with this vision.