Sometimes the best way to stand out from the crowd and get notcied is to be the one who notices what's missing. Or even better what need is not being met by anyone else. It is in this gap that many breakthroughs in business occur. Often it ends up being a personal need or problem we have that is unmet that drives us to imagine what life would be like if a solution existed.

What does it take to get clear about any aspect of your life? Whether it’s your work, your relationships, your living situation or simply the way you spend your time, the process requires slowing down and listening and observing what’s working and what isn’t. But it also requires taking away the embellishments and fantasies we have around our situations so that we can actually see them as they are rather than as we want them to be.