The difference between good writing and great writing is that great writing contains what I call the “big three”: clarity, brevity and flow. ALL great writing is based on these guiding principles. Using them, plus simple, easy-to-use writing strategies, you can overcome almost any obstacle in the way of getting your ideas onto the page. Writing doesn’t have to be a struggle. It can be fun! My objective is to build confidence and cultivate each writer’s unique voice using writing strategies and techniques developed from years of teaching and coaching writers. The way I work is to do a series of investigative interviews, in which I draw out the core strengths that make the writing unique. The key is asking the right questions. Ultimately, it becomes a brainstorming session which allows the full range of ideas to flow. I’ve found the results of this technique to be far superior than simply generating and editing copy.

I use a systematic approach that first looks at the strengths and weaknesses of your business and then the strengths and weaknesses of your competitors in order to determine the gaps in the marketplace that are available to be filled. In addition to helping you clarify and craft your message, which also includes the classic 30 second elevator speech, I also look at ways for you to diversify your products and services, increase visibility and generally amp up your excitement about what you’re doing.

The simplest measure of an authentic life is to determine which aspects of your life are enslaving you and which are freeing you, which are exhausting you and which are energizing you, which are starving you and which are feeding you. My role is to serve as a catalyst to assist you in giving reconnecting to your authentic self. The work I do is not about change, but rather it is about creating the space to help you reconnect with your highest vision of yourself. While we’re working together, I give you my undivided attention and tune into your needs in the moment. I offer support, guidance, encouragement, and most importantly, I serve as a mirror to reflect back and validate your issues and needs as well as your insights.

Imagine having access to your very own coach. Whenever a problem or issue comes up that would benefit from having a sounding board or doing a thorough brainstorming session, you can pick up the phone or arrange for an in person session with your coach. The benefits of this type of arrangement are obvious:

• You are speaking with someone who is acquainted with you and your history as well as your current situation
• You are speaking with someone whose opinion, background and experience are beyond the scope of friends, family and co-workers
• You are speaking with someone who can help you look at your issue or problem from all angles
• You have direct and oftentimes immediate access to feedback and support
• You don’t have to wait for a scheduled appointment
• You don’t have to worry about your privacy or confidentiality*

*Non-disclosure agreements are available upon request

The VIP Coaching Partnership is established with a monthly retainer customized to suit your budget and your needs. It is ideal for professionals with high pressure careers who cannot commit to regular coaching appointments due to demanding and unpredictable schedules, but who would benefit from having regular access to a coach. For more information, please contact Victoria at 206-930-9129.